Social Bookmarking can be described in a few pleasant words – simple, fun, remunerative and interesting.Irrespective of the nature of business you are in, you can benefit significantly from leveraging social bookmarking for massive free traffic generation to your website. The Web 2.0 platform has made it possible for all online marketers to shift to a whole new level of promotion where they actually interact with their prospects and customers.

Below are some ways in which you can market your website with social bookmarking are:

1. Signing Up With Social Networking Websites

Simply sign up with websites like YouTube, MySpace, Facebook, Orkut and the like which are the craze now-a-days. Not surprising, considering that you can promote your products through your free profile, join groups and forums, blog and create a huge network of your own. It's an enjoyable and effective way to go about niche marketing as well.

2. Adding Bookmarking Links To Each Web Page On Your Website

Another simple way you can use is to provide a bookmarking tool on your website on each page. The prominent favorites are Digg, del.icio.us, Technorati, StumbleUpon, Reddit, etc. This allows the content on your website be linked to various sites by your visitors or yourself, thereby increasing the number of back links to your website which translates into higher traffic generation.

3. Providing A RSS Feed

You can add an RSS feed to your website so that every time you update the content on your website, your subscribers are notified of it and remain tuned in. You can also create and brand your own RSS feed, while allowing others to use it as well. Simply go viral with it.

4. Post Videos On YouTube, GoogleVideo, MySpace Video

When you post interesting how-to video clips or other attention grabbing videos on YouTube, you have the potential of having millions of people viewing it, social bookmarking it, linking to it and sharing it. If there is useful information in the video, you will get recognized as an expert and develop trust in your viewers.

5. Share A Photo On Flickr

Another interesting way to use social bookmarking is to upload photos and share them on sites like Flickr. Just link back to your website and watch the traffic flow into your website.

6. Blog

You will see social bookmarking at its best with blogs. Just include your RSS feed and bookmarking tool on the blog. Post content every day and promote your blog wherever possible – on your website, on your profiles on other websites, in your email campaigns, in your ezine – and anywhere else you can think of.

You can see how amazingly easy and fun it is to use Social Bookmarking tools. This medium also provides a solid thrust to search engine optimization and gives your page ranking a healthy boost!.

Websites like Facebook, MySpace, LinkedIn, Orkut and the like – are social networking sites where you can sign up for free, create your profile and post content, make friends and join groups and forums.

The million dollar question is – what is it about these social networking and bookmarking sites that make them so critical for your online business success? Although social bookmarking has been around for a while, they have gained more popularity recently. People can create their personal lists in the form of a web page and others can view this without actually making the effort to search for them. This is particularly useful when you want some information but cannot figure out which words can be used to find it. Also there are no guarantees that the site you want will actually come up, simply because the website owner wasn't savvy enough to use the right keywords even though there is great information on the site.

With social bookmarking, we tend to trust another user's recommendation specially if interests are common. On account of this underlying concept that people trust others' recommendation, testimonials and reviews more than they would a business, these sites are being explored for getting targeted traffic to business websites. Invariably like-minded people tend to form groups – and here is where you can also find niche markets. Offer them something that appeals to them and you get your targeted traffic heading straight for your site.

The awesome part about getting Web 2.0 traffic is you don't spend a thing to get it. All you have to do is identify the sites that match your needs, sign up for a free account and create your profile. Some businesses create individual profiles for different products.

You can get more web 2.0 traffic by simply bookmarking your own websites with the bookmarking sites and sharing them. You can also bookmark related sites that offer value to your targeted traffic as these can generate good one-way links back to your site.