Consequently video sales letters have come to stay and you can use them in your own business to ramp up sales (they can also be used for promoting affiliate products) as well as provide for added income if you do it as a service for your offline clients.

Here are 3 resources that could help you get started -

1. Ryan Deiss has introduced a new training course -Video Sales Letter Formula – on how to create a video sales letter, including the copy-writing process. I have previewed the contents of this training and believe it is worth the $197 investment.

Click the link below to get the details -

2. The next part is with regards to creating your video. Ryan advises you to use PowerPoint (or Keynote on the Mac) and Camtasia. If you're challenged with using Camtasia Studio, then there is a cheaper and more cost effective alternative from Incansoft called GFX Video Writer.

You can check out GFX Video Writer here -

3. Once you have created your video sales letter, the next challenge is how and where to host it and how to embed special action codes in the video that will help with viral marketing. Josh Bartlett's Easy Video Player is the only application you will need for this.

Click on the link below, scroll down the page and watch the "Behind The Scenes" video that shows the power of Easy Video Player -

This $127 (one-time) software is truly a good investment. Please note there is an upsell at the backend for $47 which gives you the tracking functionality. I bought the upsell too since I thought it was a very critical piece of the video marketing component.

Video creation and using video to promote your products/services is increasingly becoming a key element in online marketing. The above listed resources are, in my opinion, all that you will ever need to get started. Check them out now -

1. Ryan Deiss' Video Sales Letter Formula

2. Josh Bartlett's Easy Video Player

3. Incansoft's GFX Video Writer