One Shopping Cart Theme for Wordpress stood out as most impressive … and that's the one from PremiumPress. I was most impressed with the versatility, ease of use features and quality video training of ShopperPress – Shopping Cart Theme for WordPress.

ShopperPress is a turnkey-ready, "out of the box" shopping cart solution for WordPress. You simply install, select from 20+ shopping cart themes, add or import products and your ready to start accepting orders.This is the ideal solution for anyone starting their own online store selling their own products or services, affiliate products, ebooks, music or file downloads or even a catalog website or product showcase.

I recommend ShopperPress for independent entrepreneurs and small businesses looking for an out-of-the-box, easy to set up and use eCommerce website. Having said this, if you have a large number of items in your business, then you should be looking at more 'industrial' eCommerce solutions like Magento and/or PrestaShop.

Now here is a look at what affiliate marketers must avoid in order to pick winners:

1. All that glitters is not gold! Not every affiliate product is hot even though it might seem that way when you see the hundreds of product launches happening and the profile of persons backing them. While some products suit some marketers, one size can never fit all. It is important to ensure that even though a product that has a high demand it should be something that relates to the affiliate marketer's passion or interests. How else will his best effort go into promoting it?
2. Product quality is the next factor. Test the product to see whether you would use it yourself. If it is good enough for you, then it is good enough to offer your visitors. Just promoting a high demand – high commission product when the quality is questionable does not payoff in the long term.
3. Many affiliate marketers choose products from ClickBank without adequate research. This is a simple process and can be done by browsing the Internet, visiting the relevant forums, reading reviews, and blogs related to the product before choosing it. This helps make an informed decision about the products to promote in addition to helping with different ways to promote it.
4. Ignoring keyword research. This is essential in affiliate marketing since using efective keywords ensures that targeted traffic visits your website. Targeted traffic means sales. And sales means – profit. A search engine friendly website is usually built with the right and relevant keywords based on deligent research.
5. The number of products is another issue affiliate marketers face. Considering the number of product launches, some tend to be too cautious and end up promoting very few products while others become over-ambitious and promote too many, thereby undermining or diluting their promotional effect. It is important to maintain a good balance so that the required attention can be given to each product.

So there! Just a few major mistakes that affiliate marketing wannabes and pros need to avoid!