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Link building is a key activity for any website owner, since it brings together two benefits that can mean the difference between success and failure of the site. One is a better search engine ranking and the other is targeted traffic.In the link-building equation, back links are considered most important because every time someone clicks a link to your site, the search engines view it as a plus to award you a high rank. Therefore, in your search engine optimization strategy, the focus must be on building as many back links as possible. The more the back links, the better your positioning with the search engines. When the search engines rank you highly, your targeted audience will find you more quickly, which in turn, will mean better conversion rates from visitor to customer for your website.

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