SECockpit, the new cloud-based SEO software from SwissMadeMarketing is making its mark as a search engine marketing tool that works faster than any other keyword tool and provides you with better, more accurate insight than any competing product. This is TRUE … I tested it!

The results SECockpit gets you for a seed keyword research and the depth to which it analyses competing webpages for the search phrases is amazing … you certainly cannot get these results with Market Samurai, Keyword Elite or any other keyword tool.

Because SECockpit runs in the cloud it can harness enormous amounts of processing power. The result is that it will return up to 200 fully processed and analyzed keywords per minute to you.

Comparable keyword tools take 1-2 minutes per keyword, depending on the speed of your Internet connection. SECockpit always works at full speed, independent of your Internet connection. It also never “clogs up” your connection or your processor and no matter how many searches you do, your IP will never get blocked or banned. It works off your browser hence you can access yor research tool from anywhere in the world and from a Mac or Windows PC.

Comprehensive and Accurate Competition Analysis:

The competition analysis (top-10 pages for the keyword) is also more accurate and comprehensive … looking at the mozRank, Page Authority, Domain Authority, Juice Links and Total Links values, you can easily decide whether or not to compete on this keyword. It also shows you the keyword search trend, which is extremely useful.

Comprehensive & Detailed Keyword Research:

SEcockpit fetches up to 800 keywords from the Google Adwords tool and you can expand further by getting more keywords from the Google Suggest and Google "Related Search Terms" scrappers.

The keywords results are color coded based on the strength of competition on the rankings on page 1 of Google. The software also indicates the approximate number of visitors you can expect from that keyword based on your ranking on page 1. It also tells you if the domain name for the key phrase is available. You can turn on or off the following columns which give you a host of additional data.

What I like even more is the added Project & Tasks Management modules which enables you to manage your projects and time effectively. SECockpit will actually create a simple list of tasks for you, so all you need to do to successfully get your site ranked is check the tasks, follow the instructions and tick the boxes!

SECockpit Training & Support:

The product comes with a very clear and concise user manual and training video series. In addition, you also get access to an exclusive, ongoing training series – called Training Bootcamp, where you can learn every aspect of SEO and website monetization with live examples and case studies.

SECockpit Testimonials:

There are many user testimonials for SEcockpit, but this one wraps it up well …

SECockpit pricing:

SEcockpit is priced on a monthly subscription basis. The special launch offer is $77 per month with the option of $297 for 6 months (which I think is an awesome deal) … think about the value of the time you would save in your keyword research by using this software.

Any Cons?

I did not find any shortcomings in the software as yet … currently its a WOW! Its got all the information you need in a single interface that enables you to see opportunities in niches and keywords with which to build your website.

SECockpit should definitely be part of your Internet marketing arsenal of tools. Check out the SECockpit intro video below (opens in a new page) …

Success in online marketing significantly depends on promoting the right product through your website and generating targeted traffic. You can compete and win only when you choose a product that has a good demand. There are multiple ways to research the kind of product you want to promote. Unfortunately most online businesses end up picking a product, which in their opinion ought to be in demand but with the result that they gradually fizzle out of business.So, obviously, the first step is to identify your target market and find out what they are looking for. Keyword research is a vital component of this exercise, because it is this that your target market will use to reach your website. Most online marketers use pay per click advertising like Google AdWords, and for this purpose also, you will need to identify the right keywords. Then, you find your target market.

One of the successful ways to do this is to identlfy your target customers. Then try to identify a particular problem they may have – and subsequently try to solve it by offering a solution, which is your product. This way, you know where your market is, which means you will also know where to find them, so that you can find ways to sell to them in an appealing manner. It is better to find your product after you have found your market because then you can offer them exactly what they want! There are different ways to find profitable niches. You can research eBay or Clickbank and the other online affiliate network that has millions of digital products.

Once you successfully identify your market and product, you must then bring them together. As we mentioned earlier, Google AdWords is a cost effective way to reach targeted traffic. Another reason you need to generate targeted traffic is for list building. Most people don't buy the first time they visit your website, so you'll need their contact information so that you can keep in touch with them to convert them into customers.

Internet marketing experts emphasize on niche marketing that is, marketing to a specific audience because it is much easier to focus on than a general market where there is heavy competition. While competition is healthy, too much competition means you have to spend more on promoting the product, which in turn, cuts into your time and profits.

Therefore, do your research so that you can identify a big enough market where the competition only helps you in offering your niche market something truly unique.

Link building is a key activity for any website owner, since it brings together two benefits that can mean the difference between success and failure of the site. One is a better search engine ranking and the other is targeted traffic.In the link-building equation, back links are considered most important because every time someone clicks a link to your site, the search engines view it as a plus to award you a high rank. Therefore, in your search engine optimization strategy, the focus must be on building as many back links as possible. The more the back links, the better your positioning with the search engines. When the search engines rank you highly, your targeted audience will find you more quickly, which in turn, will mean better conversion rates from visitor to customer for your website.

How To Go About Effective Link Building

One-way link building can be done in many ways:

1. Through link exchanges with related blogs and sites
2. By making useful comments on other websites and blogs so that people click your link to your site
3. Posting in related forums and newsgroups
4. Through article marketing where you put your link in the resource box
5. By posting free resources on your website so that other websites can link to them

These are just some of the ways. Natural one-way link building is the best since they are the most valuable in terms of high search engine ranking as they measure your website's link popularity by counting the number of one-way links coming into it.

Beware Of Bad Links

Please note however that it is important to be cautious in the link building process. You shoud stay away from mass linking to a lot of link farm websites – since that will guarantee that the search engines will eventually ban you. Also always keep in mind that links must be with websites that are related to yours. If you are in the music instruments business you will obviously look odd connecting to a food-related website and most likely your website will be penalized by the search engines.

Another point ot note is when your website suddenly receives a spate of back links over a short period of time, this can appear suspicious to the search engines. There are several webmasters that trick the search engines into ranking them highly.

The best way to go about link building is through providing excellent content on your website and also distribute it in the form of articles via article marketing, blogging, etc. Quality content wins bringing you quality links, raising the link popularity of your site.

The entire concept of making money online revolves around search engine optimization. If your customers do not know that you have a product to sell on the internet, then you will probably find yourself "sitting on your product" for days, weeks and even months, making no sales at all!

So how do you announce your web presence to the world? How do you make people "see you out there"? How do you get traffic on your website? Very straightforward – search engine optimization!

Setting up a website is relatively simple. Registering with search engines is also relatively easy. But the main work commences after that.

How to get high enough ranks in the search results, so that people can actually see your website and pay you a visit? This is where an SEO tool has a role to play! It enables directing traffic towards your website by taking care of various link building and keyword optimization tasks automatically, without the need of slogging hours after hours on them manually!

Advantages Of Using Search Engine Optimization Tools

An SEO tool enables you to accomplish in minutes what would otherwise take you days and probably months! This significant saving in time can give you that cutting edge over your competitors. And what if you were told that there is actually some SEO software out there that consists of all the tools you can possibly think of for delegating such time-consuming tasks? Given below are some of the most important tasks that can be done via SEO tools.

1. Search analysis – Defining your marketing goals, setting a "baseline" to mark your current position.
2. Keyword research – Discovering what your target customers are exactly looking for.
3. Competition research – Keeping a tab on your competitors, to determine the keywords that seem to be doing the trick for them.
4. Link analysis – Link building and keeping track of your progress as compared to your competitors.
5. Search engine ranking analysis – Keeping track of how your rankings change with the use of search engine optimization and other tools.

So simply imagine now – wouldn't it be great if a single software program were to do all these and a lot more for you? As a matter of fact, there are SEO software products that combine various search engine tools to deliver timely research and analysis data and help you gain that critical competitive edge over the others in the market.

With search engine optimization software, you not only gain instant access to valuable research data, but you are also able to automatically optimize your web pages before uploading them and thus easily achieve link popularity.

Websites like Facebook, MySpace, LinkedIn, Orkut and the like – are social networking sites where you can sign up for free, create your profile and post content, make friends and join groups and forums.

The million dollar question is – what is it about these social networking and bookmarking sites that make them so critical for your online business success? Although social bookmarking has been around for a while, they have gained more popularity recently. People can create their personal lists in the form of a web page and others can view this without actually making the effort to search for them. This is particularly useful when you want some information but cannot figure out which words can be used to find it. Also there are no guarantees that the site you want will actually come up, simply because the website owner wasn't savvy enough to use the right keywords even though there is great information on the site.

With social bookmarking, we tend to trust another user's recommendation specially if interests are common. On account of this underlying concept that people trust others' recommendation, testimonials and reviews more than they would a business, these sites are being explored for getting targeted traffic to business websites. Invariably like-minded people tend to form groups – and here is where you can also find niche markets. Offer them something that appeals to them and you get your targeted traffic heading straight for your site.

The awesome part about getting Web 2.0 traffic is you don't spend a thing to get it. All you have to do is identify the sites that match your needs, sign up for a free account and create your profile. Some businesses create individual profiles for different products.

You can get more web 2.0 traffic by simply bookmarking your own websites with the bookmarking sites and sharing them. You can also bookmark related sites that offer value to your targeted traffic as these can generate good one-way links back to your site.